Focus Groups

FOCUS GROUPS

Gini has had extensive experience conducting focus groups on various topics for various organizations.  She has conducted focus groups on:

• Consumer products for several advertising agencies, including Foote, Cone & Belding.  Products have included credit cards, coffee, cigarettes, hair care products, and many others.
• Film and TV projects for several film industry organizations, including the Film and TV Connection and L.A. ScreenWriters.
• Resolving conflict and making ethical choices for a number of professional organizations, including the Commonwealth Club in San Francisco, a State Farm Regional Conference in Pennsylvania, Mensa’s Northern California Annual Conference.