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Here’s some of the press we got for A SURVIVAL GUIDE FOR WORKING WITH BAD BOSSES, published in November 2005. The campaign targeted print After the initial PR campaign, the book sparked another wave of interest due to the popularity of the TV show The Office, the high-profile film The Devil Wears Prada, released June 30, 2006, and the AFL-CIO Bad Bosses contest, promoted from June to August 2006, which featured the book as one of its prizes.
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Print Articles have included:
"Long-Suffering Subordinates Vie for Worst Boss" by H.J. Cummins, Star Tribune, Minneapolis-St. Paul, Minnesota, 6/22/06
"The Devil Wears Brook Brothers" by Heath Row, FC Now: The Fast Company Weblog, 6/20/06
"Careers" in Metro, New York, NY, featured in article about bad bosses, 2/27/06
"Dealing with the Big, Bad Wolf You Report To" by Harvey Schachter, Globe and Mail.Com, 2/15/06
"Dealing with Bad Bosses Takes Skill, Strategy" by David Schepp, The Journal News, Westchester County, New York, 2/6/06
"Building Relationships" column, Office Professional, February 06
"Office Reading" column, Office Pro, January 06
Career Couch Column, New York Times, 12/25/06
Houston Chronicle review, chosen as one of top 10 business books for 2005 (syndicated feature), 12/11/05
"Besting Bad Bosses" by Don Blohowiak, Leadership Now, Business Blog, 11/11/05
"Career Sources" by Sheryl Siler, Careers (syndicated column)
"Biz Books" by Jim Pawlak (syndicated feature)
"Careers" by Joyce Lain Kennedy, chosen as one of 10 best career books for 2005 (Sun Features Syndicate)
Review in Ft. Worth Star-Telegram, syndicated to Knight Ridder newspapers
"A Survival Guide for Working with Bad Bosses Review" by Tami Brady, TCM Reviews
Plus many, many more!
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Radio Interviews have included:
Strand Media Group (National) - "Something You Should Know" with Mike Carruthers, 6/21/06
Syrius Radio (National) - "Wake Up with Cosmo" with Zack Dresler, 5/25/06
WHJJ, Providence, Rhode Island - "The Helen Glover Show", 5/3/06
WSPA-FM, Greenville, South Carolina - "The Bo Griffin Show", 2/9/06
WHO-AM, Des Moines, Iowa - "Drive Time Des Moines" with Jerry Reno - 2/1/06
KTOE-FM, Mankato, Minnesota - "The KTOE Morning Blend" with Red Lewis and Don Rivet - 1/19/06
KKID-FM, Rolla, Missouri - "Val and Steve in the Morning" - 1/17/06
Wisconsin Public Radio - "The Ben Merens Show" - 1/2/06
KIFR-FM, San Francisco, California - John London Show - 12/27/05
Bloomberg Radio (National) - "Bloomberg Simply Put" with Michael Goodman and Tom Moroney - 12/20/05
KNBR-AM, San Francisco, California - "Gary Allen on Business" - 12/2/05
KCMO-AM, Kansas City, Missouri - "The Van Patrick Show" - 11/29/05
KOA, Denver, Colorado - "Colorado Morning News" - 11/29/05
KXEL-AM, Cedar Rapids , Iowa - "On the Air with Mike Bunge" - 11/15/05
KARN-AM, Little Rock, Arkansas - "First News" with Meg - 11/10/05
WWBA-AM, Tampa, Florida - "Morning Magazine" with Mark Larsen - 11/9/05
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TV Interviews have included:
KRON, San Francisco - "KRON 4 News Weekend" - 1/14/06
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For a Survival Guide for Working with Humans
So far the national campaign for A Survival Guide for Working with Humans, published in February 2004, has targeted print and radio.
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Some of the articles in magazines and newspapers have included:
A short item in the May 2005 issue of Cosmopolitan:
Articles in numerous papers, including the Chicago Tribune (4/8/05) and the Pittsburgh Post-Gazette (4/27/05).
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The radio campaign has included dozens of interviews, including:
The Tom Pope Show - Hosted by Tom Pope.
Powernomics Radio Network, heard of 14 stations (3/19/05)
Insights - Hosted by Ryan Lindsey.
WDLB-AM, Central Wisconsin (3/9/05)
Talking with Tim - Hosted by Tim Smith.
KQXX-AM, Brownsville, Texas (3/5/05)
Joyce Jillson's Perspective - Hosted by Joyce Jillson.
Aurum Broadcasting, syndicated to 46 stations in the US, 5 in Canada, and 16 in Europe) (3/1/05)
KWIX Land This Morning - Hosted by Stephanie Ross.
KWIX-AM, Moberly, MO (2/24/05)
Ocean County Breakfast Show - Hosted by Shawn & Sue.
WOBM-FM, Monmouth, NJ (2/24/05)
Saskatchewan Talks - Hosted by Murray Wood.
CJME-AM (2/18/05)
Something You Should Know - Hosted by Mike Carruthers.
Strand Media, syndicated to 150 stations (2/17/
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