Social Research Focus Groups

Gini has had extensive experience conducting focus groups on various topics for numerous organizations.


She has conducted focus groups on:

  • Consumer products for several advertising agencies, including Foote, Cone & Belding.  Products have included credit cards, coffee, cigarettes, hair care products, and many others.
  • Film and TV projects for several film industry organizations and groups of writers, producers, and directors, including the Film and TV Connection, Hollywood Film Industry, Bay Area Film and TV Connection, and San Francisco Film Industry.
  • Resolving conflict and making ethical choices for a number of professional organizations, including the Commonwealth Club in San Francisco, a State Farm Regional Conference in Pennsylvania, and Mensa’s Northern California Annual Conference.