Social Research Previous Research Projects

Previous research projects conducted by Gini Graham Scott include these:


Ethnographic Research


Power Point Presentations, Documentaries and Multimedia



Surveys and Survey Analysis



Organizational and Consumer Behavior

  • Strategies for Resolving Conflict: Studies of how to better understand and resolve conflicts — both in your organization and personally — using the ERI (emotions-reason-intuition) model.  Books published based on this includeWork With Me: Resolving Everyday Conflict in Your Organization, Resolving Conflict: With Others and Within Yourself, and Disagreements, Disputes and All Out War

  • Understanding Ethical Choices: A study about how individuals differ in their ethical systems and use them to make choices and resolve conflicts in their life based on interviews and surveys with 2 dozen participants. Describes the four dimensions of ethical choice which people use in making choices and resolving ethical problems.  Book published asMaking Ethical Choices, Resolving Ethical Dilemmas.



 Market Research and Advertising Campaigns

  • The Heliflyer. Developed a marketing and ad campaign for the first national commuter Helicopter service based in the SF Bay Area featured on theHeliflyer


For additional details and samples of research project, visit Behavior Research Associates at